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Interesting Google search statistics [infographic]

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Getting to know Julian :)

  • Name: Julian Lamberti

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  • Position at the agency: Print account manager on Nissan
  • What you really do:  I make print happen (no how to juggle workflow and make the impossible….possible
  • Why did you get into Advertising? Worked as a digital machine minder had to do presentations, tenders for agency like the creative environment (freedom to think out of the box )
  • Why are manhole covers round? Coz if they were square if would be easier to fall into them
  • If you could trade places with any other person for a week, famous or not famous, living or dead, real or fictional, with whom would it be? Bruce Lee he has a power full mind and he’s body movements are sick show me anybody that can play table tennis with a nun chuck
  • How would you explain a database in three sentences to your eight-year-old nephew? It’s a collection of info stored away in a separate boxes for later usage
  • If aliens landed in front of you and, in exchange for anything you desire, offered you any position on their planet, what would you want? I would to be there personal trainer coz my planet won’t have obese people
  • If you could be a superhero, what would you want your superpowers to be? To be able to shoot spider webs from my hands would be kwl to swing your way
  • If you had only six months left to live, what would you do with the time? I would live everyday as it was my last…..go do crazy stuff cage dive with crocodiles skydive again rap jump so the last six months will be well worth it
  • If you were a type of food, what type of food would you be? I want to be a pizza with nacho’s and avo coz it just taste so dam good
  • What are you passionate about? I have to say writing poetry and no I’m not a softy gym…….fast cars……modelling
  • What advice would you give to a someone thinking of studying advertising? It’s the best choice to make if you want to be creative every day and get paid for it why not

Getting to know Aimee :)

  • Name:  Aimee Rijneke

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  • Position at the agency: Junior Graphic Designer
  • What you really do:  Create magic! Now you see me…now you don’t!
  • Why did you get into Advertising? To satisfy my need for creativity and adventure!
  • Why are manhole covers round?  Because the Teenage Mutant Ninja Turtles had round manholes…no argument there.
  • If you could trade places with any other person for a week, famous or not famous, living or dead, real or fictional, with whom would it be?  Arial – because she lives under the sea!
  • How would you explain a database in three sentences to your eight-year-old nephew?  A place to keep all your eggs in one basket!
  • If aliens landed in front of you and, in exchange for anything you desire, offered you any position on their planet, what would you want? I would of run away at first sight of the UFO, I’ve watched too many Ancient Aliens shows.
  • If you could be a superhero, what would you want your superpowers to be?  I would have to be able to transform into anything or anyone – for fun!
  • If you had only six months left to live, what would you do with the time? I would go on adventure around the world with my favourite people, preferably lying in a hammock all day on a tropical island.
  • If you were a type of food, what type of food would you be?  Pizza - cheesy and delicious!
  • What are you passionate about?   Adventure, doodling and laughter.
  • What advice would you give to someone thinking of studying advertising?  Don’t be afraid to try anything, throw all your ideas onto paper and work from there. The best creations can come from the simplest and smallest of ideas.

 

 

Getting to know Juanne :)

  • Name: Juanne Coetzee

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  • Position at the agency: Head of Search & Analytics
  • What you really do: Jump through hoops for Google
  • Why did you get into Advertising? I’ve always been intrigued by how the top brands manage to get their logos, products and services out there for everyone to see. The power of advertising continuously compels me.
  • Why are manhole covers round? “Reasons for the shape include: A round manhole cover cannot fall through its circular opening, whereas a square manhole cover may fall in if it were inserted diagonally in the hole.” Source: Wikipedia – Interesting! We learn something new every day!
  • If you could trade places with any other person for a week, famous or not famous, living or dead, real or fictional, with whom would it be? Definitely Matt Cutts, head of Google’s web spam team. Imagine how elite I’d be with all the newly acquired inside info and insights as to how Google’s algorithms work!
  • How would you explain a database in three sentences to your eight-year-old nephew? A list of names, numbers and other information that is stored in one place that can be accessed and retrieved at any time. Oh wait, that’s only one sentence…
  • If aliens landed in front of you and, in exchange for anything you desire, offered you any position on their planet, what would you want? Control over all their precious minerals and resources.
  • If you could be a superhero, what would you want your superpowers to be? The ability to instantly charm and befriend my supervillain arch nemesis…?
  • If you had only six months left to live, what would you do with the time? I’d take my wife with me to go see the world for defs, yo!
  • If you were a type of food, what type of food would you be? Something greasy and unhealthy for sure. You are what you eat after all.
  • What are you passionate about? Search, metal and MMA!
  • What advice would you give to someone thinking of studying advertising? Advertising ideas consist more out of out-the-box thinking rather than what’s being fed to you, so to me it’s always important keep your mind open!

Tips: How to write for Facebook

You may see similar articles on the Internet about this topic but social media platforms are always changing and it’s very important to keep up with trends and stay on the pulse.

One thing to remember is that every brand has its very own tone and each community is different. These tips should help you navigate your way through:

  • Always try and listen to the community. Listen to the tone that they are speaking to you in as the “brand”. Do your research online and on your other platforms to see how they talk about your brand so you can chat to them in a way they understand and can relate to.
  • It does not matter what your intentions are on Facebook. You either want your fans to like, share, comment or click your link. Ask them to do one thing! Don’t except them to do all these actions at once. What is the aim of your post? The one thing you need them to do…stick to that! Keep it simple.
  • In your posts you would like establish the lifestyle of your brand, if you want your community to share or engage you need to inspire them! Show them the types of pictures and inspiration you would like to see on your page and hopefully they will follow suit.
  • Infographics are an amazing way to say something that is easy to read and very effective. If you have a lot to say try creating infographics! Its does have to be long and involved once again. Keep it simple. Its just another way of communicating your message.
  • If you think your post feels forced.. so will your community. Be aware social media is just like conversation and people are intuitive, if you are a fake, your community will see it. Keep it real.
  • You still need to write proper English. Make sure your copy and posts are always in proper, grammatical English. Don’t chat to them in bad English or abbreviated text just because they do.
  • You are only as good as your next post! Tough to say but it is true. After every post see what the stats are and try new things and test out different things to see what works.

Artifact opens the door to opportunity this Mandela Day

It’s that time of year again where the South African community celebrates the legacy that is Nelson Mandela with Mandela Day. This year Artifact chose to donate their 67 minutes to one of their nearest and dearest CSI initiatives, Sparrow Schools, by donating R670 for painting supplies and their time to paint doors in much need of restoration at the Sparrow Foundation School in Melville, Johannesburg.

Sparrow is a non-profit organisation that provides affordable, specialised education to disadvantaged children with learning disabilities between the ages of 7 and 18. As Albert Einstein once said ‘I never teach my pupils, I only provide the conditions in which they can learn’ and Artifact hopes to have added positively to the restored conditions of the school to open the door to opportunity for these pupils to succeed and become contributing members of society.

To see the photos, follow this link: https://www.facebook.com/media/set/?set=a.10152353917552732.1073741829.357697992731&type=1 

If you would like to make a difference in the lives of Sparrow’s pupils via a donation or taking part in the Sparrow educate-a-child programme to continue the legacy of Madiba on a daily basis, contact Pearl Nkosi on 011 482 1015.

Bringing our international guests to Artifact.. African style!

We recently met with some international clients from the Amsterdam Dominos team! We wanted to give them a warm Artifact welcome as well as give them a feel for what it is like to be an African!

Africanised Artifact

Social media tricks you may have never heard before

There are plenty of social media tricks that you can use to enhance your businesses social media to reach potential new clients.

1. Show off positive client feedback on Facebook.

35% of the comments on Facebook are positive – you should capitalize on this! When someone posts a complaint or makes a comment, sometimes Facebook will hide it automatically due to your set Facebook filters. It is easy enough to make this comment visible again by going to the top corner of the comment and selecting the unhide option.

Here is how…

  1. Go to your activity logo and click on post by others on the left hand side
  2. Click the pencil / edit icon that appears on the left and a menu will drop down
  3. Check the Allow page option

All sorted!

2.Customize your branding on Twitter.

Success in today’s crowded online environment means it is more important than ever to look professional and stand out from your competitors by delivering a consistent brand image across all digital platforms. Not all the social media platforms allow this but luckily Twitter does.  You can customize your background skin, hyperlink and your hash tag in a colour that is in line with your brand.

To do this all you need to do is click the gear icon on the top right-hand side of the screen and choose settings – then choose design. In this menu you can upload a ready designed template or customize your own.

3.Better company updates for LinkedIn

With LinkedIn there is not a great deal of room to be creative but you can be a bit more creative than you are now with a simple trick. Start posting rich media. Most people are only sharing links but you can actually insert images, videos and slide share links.

4.Pintrest can be used to find new customers

Pintrest has amazing search capabilities. Turn off the privacy within your business Pintrest account settings and this will allow your boards and profit to appear in search engines. Make sure you use your key company’s search words to ensure people can find you.

5.Increase shares from your website and/or your Blog.

A great way to get more shares to your blog or website is by creating a pre populated tweet link. This allows people to easily share and post your content to other sites.

To do this…

Go to: http://twitter.com/home/?status=

Following the equal sign, add the text you would like to tweet but add a plus sign (+). For each space add your URLs as you normally would and your hashtags.

http:// twitter.com/home/?status=check+out+these +awesome

Tweet it!

You can even test the URL in your browser before adding it as a hyperlink to your content to make sure the formatting looks correct.

Infiniti Launches the Q50!

On the 28th June at Infiniti Centres all around the country it was time to #followthatinstinct with the opportunity to be one of the first to test drive the stunning Infiniti Q50.  After a build up campaign that was literally running through your DNA, the day was a huge success.

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Facebook In 2014

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