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Artifact Advertising gets excited about shopping!

Artifact Advertising is proud to announce that they have acquired the Melrose Arch social media account. ‘Over the last year we have won 6 exciting accounts’ says Artifact’s MD, Andy Taoushiani. ‘Each requires different services and skills from our agency, some just needing our digital and social expertise and others more traditional services’. The Melrose Arch account now brings the tally up to 8 and offers an impressive opportunity for the Artifact team. ‘Artifact will be handling the social media side of the account and offering any digital services that they may need’.

Established in 1994, Artifact has continually evolved with clients and the changing advertising landscape and boasts many long term successful relationships with big and small brands countrywide, as well as up into Africa. Artifact’s unique digital DNA is what has unlocked the truly 360° integrated service offered to clients, and this is what brands are now seeking.

Artifact welcomes you on-board, Melrose Arch!

Contact 021 447 0250

tracey@artifact.co.za

Is it important to integrate video into your marketing strategy?

It is no secret that video is hugely popular on the web and with the introduction of Instagram video and Vine last year as new video platforms in social media, it now makes creating videos easy for anyone to create and share them online.

Why is video so important for marketers though? Firstly, as a marketer it is very important to be where your audience or consumer is. If the stats are anything to go by video is the way to go! Here is why:

1.   Increase your reach

It is important to make sure you are on these channels so you can increase your reach. YouTube has over 1 billion users and is the second biggest search engine online. Vimeo also has a massive amount of users.

Video can also be used across all platforms allowing for an integrated approach and vast shareability on multiple platforms i.e. Twitter, Facebook, Google Plus and Youtube. Also almost up to 5 tweets per second contain a Vine link!

 2.   Video improves your Google ranking

Google loves fresh new content and really appreciates the implementation of video. Google no longer favours static websites, but rather places more relevance on sites that are regularly updated with new fresh and rich content. Videos statistically also rank higher than pictures and plain text.

3.   It is easy to digest.

It’s a known fact that people are lazy and don’t read instructions. In this way, content is no different. People are hungry for information but don’t want to work too hard to get it. Solution? It’s all in the video! Video can explain 2000 words in just 2 minutes and makes a far longer lasting impression than any text driven post.

4.   Your competitors are using it.

Need we say more? Stats show that more that 93% of marketers used video in their strategies in 2013 and this will only increase in 2014. Don’t lose out on opportunities to increase awareness around your brand by not keeping up with this trend!

Are you convinced yet? Well you should be. Now get cracking and start implementing video as part of your strategy for this year.

Artifact gives you wings!!!

Artifact gives you wings! Literally :) Our design enthusiast Calvin zoomed off to Zim this week to get a first-hand experience of some of the Innscor franchises. Best part – it was his FIRST time on a plane :) Go Calvin!!

Calvin Collage (2)

Getting to know Maggie :)

  • Name: Margaret Busangabanye

mags

  • Position at the agency: Junior Community Manager
  • What you really do:  Solution finder
  • Why did you get into Advertising? I got into Advertising because it draws on the ability, to attract convince and sell traits which I possess in abundance
  • Why are manhole covers round? Because they can easily be removed by just rolling and easily locked back in place.
  • If you could trade places with any other person for a week, famous or not famous, living or dead, real or fictional, with whom would it be? Roman Abromovich
  • How would you explain a database in three sentences to your eight-year-old nephew? You know after reading your story books you put them on the shelf and when you want to read again tomorrow you look again on the shelf, if mommy buys a new book you put that on the shelf too. A database is a shelf where you put data to keep it for later, or add more to it.
  • If aliens landed in front of you and, in exchange for anything you desire, offered you any position on their planet, what would you want? I would want to be  the Princess
  • If you could be a superhero, what would you want your superpowers to be? I would want to be able to read the human mind and be able to fly. Also have a memory that lets me forget nothing!
  • If you had only six months left to live, what would you do with the time? Travel around the world and make the best of it with the people that I love.
  • If you were a type of food, what type of food would you be? I would be a beverage. coffee
  • What are you passionate about? I am passionate About power and fame. Also writing (the creative side, articles)
  • What advice would you give to someone thinking of studying advertising? Advertising its great! Go for it, but you better know how to charm a snake.

Getting to know Christine :)

  • Name: Christine McKeown

me and the hoff

  • Position at the agency: Account Executive
  • What you really do: I kick as hard as I can and hope my head stays above the water!
  • Why did you get into Advertising? Because my brain is always buzzing
  • Why are manhole covers round? How much wood could a wood chuck chuck….
  • If you could trade places with any other person for a week, famous or not famous, living or dead, real or fictional, with whom would it be? Yoda, then speak in strange sentences all day
  • How would you explain a database in three sentences to your eight-year-old nephew? My 8 year old nephew could probably explain it to me way better than I could ever explain it to him!
  • If aliens landed in front of you and, in exchange for anything you desire, offered you any position on their planet, what would you want? Hugh Jackman’s chief body oil applications expert
  • If you could be a superhero, what would you want your superpowers to be? I’d kill to be Extremely Fast Metabolism Woman
  • If you had only six months left to live, what would you do with the time? I’d take my kids on a tour of great rollercoasters of the world
  • If you were a type of food, what type of food would you be? An onion…. All those layers
  • What are you passionate about? People, life, laughing
  • What advice would you give to someone thinking of studying advertising? Start way earlier than I did, you’ll have way more energy!

How to deal with angry customers online

The best way to deal with angry customers is to shout right back at them!

Is that how you think?

Ha ha! Don’t let your outrage change your customers’ outlook on your product and service.

You should be thinking of exactly the opposite reaction, of which the customer might be expecting.

It’s amazing how easy it is for anyone to post complaints and compliments about any brand, product, restaurant, product or service these days. Social media has made it so much easier for us to speak about our experiences with something we pay for and either did not like or liked a lot, and now, we can just share it with everyone online!

What we need to remember is that customers are easier to be displeased and place a complaint, than being very pleased and post a compliment. The best thing we can do, as a person providing the product or service, is to try our best! Thereafter the next best thing we can do would be to deal with the customer’s comment to our best possible ability.

Neither can you shut up about it and nor can you just profusely apologise about a mistake made. But it’s better to deal with an angry customer online by acknowledging their complaint and not completely ignoring it. Ignoring negatives, as compared to positives, can make the situation a lot worse.

It’s best to respond to both the negative and positive comments on a brand. Depending on what sort of brand it is, we need to learn (which would only come with experience) the best methods in which to deal with our clients. First and foremost respond! Whether it’s to a negative or positive comment, giving the customer reassurance that someone is hearing them and doing something about what they had to say is the 1st thing to do.

Thereafter, figuring out a way to please the customer further (and coming back for more) or try change their perspective of what they’ve already experienced is dependent on the situation and the person. Asking them for an opportunity to try again, by offering the product or service free the next time, is one example. This doesn’t always work though, the tougher customers will of course continuously complain. Try and take these matters offline, but show the audience that you are dealing with it, they don’t always have to know how.

Let’s get that checklist right:

Step 1: Make sure you respond, whether the comment is positive or negative

Step 2 a): If it’s a compliment, make sure you reply in a way that makes them always want to mention their good experiences (keep them coming back for more)

Step 2 b): If it’s a complaint, make sure you apologise & ask to possibly take the matter offline

Step 3: When it is a complaint, try fix the problem by offering to try again by offering the same thing for free next time or a better service (another opportunity to try better). Sometimes it’s as simple as apologising!

Step 4: If the customer is persistent to complain online, try your best in that situation and know how far you can go.

Give it a go and let us know how it goes. We’d love to hear your comments, learnings and if you have any other tips on how to deal with similar situations.

Getting to know Jarrod :)

  • Name: Jarrod Corns

Jarrod_Corns

  • Position at the agency:  Junior Web Developer
  • What you really do:  Time consumer – Starer into the Unknown!
  • Why did you get into Advertising? My mind is always in a state of creativity and constantly moving forward, so why not join an industry as progressive as advertising.
  • Why are manhole covers round? Because round is the new square.. GET WITH IT! Gosh
  • If you could trade places with any other person for a week, famous or not famous, living or dead, real or fictional, with whom would it be? I would like to be Harvey Kennedy, he invented the shoe lace! my inspiration.. haha
  • How would you explain a database in three sentences to your eight-year-old nephew? A Database Jimmy, is a list of all you favorite friends stored in one place, with all their numbers and details so that you can spam them and send them junk mail.
  • If aliens landed in front of you and, in exchange for anything you desire, offered you any position on their planet, what would you want? To be an oracle
  • If you could be a superhero, what would you want your superpowers to be? Definitely time travel, and live from era to era and stay in contact with mates.
  • If you had only six months left to live, what would you do with the time? I would take a month or two to love those who love me and the rest of the time live like a rock star, no limits!
  • If you were a type of food, what type of food would you be?Pomegranates, I like the explosion.
  • What are you passionate about?  Sketching, skating and making new memories, food and wine!
  • What advice would you give to someone thinking of studying advertising? There are no limitations to creativity, so never allow anyone to stop you from making the impossible, possible.

Artifact to drive Supa Quick’s 360 approach

Artifact Advertising is proud to announce they have acquired Supa Quick as a through-the-line client after an extensive pitch process. ‘Over the last year we have won 6 exciting accounts’ says Artifact’s MD, Andy Taoushiani. ‘Each requires different services and skills from our agency, some just needing our digital and social expertise and others more traditional services’. The Supa Quick account now brings the tally up to 7 and offers an impressive opportunity for the Artifact team. ‘The Supa Quick account is unique, because there is a 360° job to be done – and Artifact has been selected to drive the entire process’, Taoushiani states excitedly.

Established in 1994, Artifact has continually evolved with clients and the changing advertising landscape and boasts many long term successful relationships with big and small brands countrywide, as well as up into Africa. Artifact’s unique digital DNA is what has unlocked the truly 360° integrated service offered to clients, and this is what brands are now seeking.

‘Being chosen by Supa Quick to take their brand to the next level and engineer their brand positioning is really exciting for us, and we look forward to paying back their faith in us’, says Bruce Anderson, Artifact’s Creative Director.

Taoushiani goes on to say that flexibility across all channels with a more media neutral approach is what gives Artifact its edge; ‘adapting quickly to changing marketing and advertising landscapes has given us the flexibility and expertise we need to guide effective strategic and creative solutions, and we are more than excited to showcase this ability with the Supa Quick account’.

Artifact welcomes you on-board, Supa Quick!

The value of a design degree!

If you’re young, hip and happening, and like all things artsy, there is a good chance that you have played around with Photoshop and figured out that a career in design is the way to go! There is also a good chance that you have asked yourself if a degree in design is actually worth its salt, and if it’s rather just better to throw yourself in the deep end of the design industry and wing it with the skills you have already picked up with the help of online tutorials.

Well, that dilemma is exactly what this article is about – and just how a degree in design could help save your bacon.

Basic instinct

We know that tuition can be pricey, but the fact remains that a graphic design degree will start you off with a comprehensive understanding of the basics. Of course you need talent, but the basics will ensure that your talents fly. Amanda Bussio, designer at Artifact, has this to say: “knowing the history and theory behind advertising and design makes for better design. A degree doesn’t just equip you with design know-how, other courses that form your degree such as Popular Culture, Marketing Principles and Photography, also allow you to understand the basics of advertising and design and their purpose within society. All of this helps you, as the designer, to create something more relevant”.

Porti prep

Studying through a reputable institution will also equip you with something that all designers need when looking for a job; a portfolio. Granted, it may feel more like a ‘starter pack’, but considering that some institutions require you to build a portfolio from year one, you will know what should go into your portfolio for maximum effect and how to package it professionally long before the job hunt even begins. Because projects are often varied and different, your portfolio will also showcase a variety of skills and designs, thus marketing the range of your capabilities to potential employers.

Get ready for take off

According to the Bureau of Labour Statistics, the employment of graphic designers is predicted to increase by a whopping 13% by 2020. With the design industry set to explode, you need to make sure that you are ahead of the crowd with something that sets you apart. According to graphicdesign.com, after analysing 28 000 graphic design job listings, specific academic credentials formed the highest demand that prospective employers looked for in potential candidates. Based on their findings, a bachelor’s degree qualified candidates for more than 11 000 graphic design jobs than an individual with no college or university degree. This essentially proves that a design degree most certainly works in your favour when looking for your first, or any, graphic design post.

Pocket more dough

Most of us know that a degree has the ability to boost your salary. The graphic design industry has proven to be no different in a study conducted by burningglass.com, whose data shows that a degree in design is capable of boosting your annual salary on average by almost 22%. Despite tuition being a costly affair, the long term investment of having a degree can clearly be noted in these findings and, with facts like these, earning yourself a degree in graphic design suddenly becomes a no-brainer.

The verdict

A degree in graphic design isn’t the end-all and be-all of being a successful designer; however the facts are clear that you are able to increase your attractiveness to potential employers the moment you are in possession of a certificate or degree. Bussio sums it up perfectly by saying “real life experience is more important than having a degree, but personally, having a graphic design degree definitely made it easier for me to get into the industry”. Plus, who wouldn’t be happier with some extra padding in their wallets!

Ola Magnum hosts live Twitter auction to launch its latest flavours

On Saturday, 23 November, Ola Magnum launched its latest variants, Pink Pomegranate and Black Espresso by hosting South Africa’s first ‘live’ Twitter auction. A live auction hub was set up in Sandton City and hosted by Janez Vermeiren as tweets from across South Africa came streaming in.

ola

According to social media network statistics and analysis provider, Socialbakers, Magnum has been the fastest growing brand on Twitter for the month of November, securing the title as the biggest FMCG Twitter brand in South Africa. In the build up to the campaign, Magnum SA gained over 10 000 new followers with an increase in excess of 1000 followers during the Twitter auction alone.

Junaid Raiman, brand manager for Magnum explains the concept of the two new flavours, “The Pink and Black range consisting of the Pink Pomegranate and Black Espresso ice-creams provide ice cream lovers with an indulgence for both sides of their personality. Pink – a delicious pomegranate flavoured ice cream with pomegranate swirls covered in a thick layer of pearlescent pink coloured white chocolate option – appeals to the playful, light-hearted side, while Black – a luscious espresso flavoured ice cream covered in a thick layer of dark chocolate option – reflects the more sophisticated moment.”

Ten luxury spoils fitting into the Pink and Black profiles, voted for by Magnum’s Facebook fans were auctioned off every 15 minutes. Over 1000 people all over South Africa participated in the auction with the aim to win one of these luxurious prizes.

The unique concept for the Twitter auction was that the tweets were used as the currency, meaning the person who tweeted the most within the specified 15 minutes using the selected prize hashtag as well as #MagnumAuction claimed the highest bidder title, winning the specified prize.

To register for the Twitter auction, entrants had to follow and tweet @MagnumSA using the hashtag #MagnumAuction. The unique auction generated over 80 000 mentions on Twitter, which allowed Magnum to trend on the social network for 26 hours on the day of the event as well as the day thereafter, with at least three prize hashtags trending during each auction.

“We had such an amazing response as our screens lit up with tweets for the auction,” comments Raiman. The auction hashtags were trending not only in South Africa, but worldwide during the course of the day.”

The 10 premium prizes which were up for auction were:

- Le Creuset Hamper valued at R8000 #PinkLeCreuset;
- Pink Big Boy Scooter valued at R15 000 #PinkScooter;
- Apple Hamper valued at R20 000 #PinkAppleHamper;
- Lunch with a Celebrity valued at R5000 #PinkCelebrityLunch;
- Shoe Voucher valued at R10 000 #PinkShoeVoucher;
- Nespresso Machine valued at R9000 #BlackEspressoMachine;
- Samsung 60″ 3D LED TV valued at R20 000 #BlackFlatScreenTV;
- DSLR Camera valued at R15 000 #BlackDSLRCamera;
- Ferrari experience valued at R20 000 #BlackDrivingFerrari; and
- Handbag voucher valued at R10 000 #BlackBag.

The Pink Apple Hamper prize was deemed the most popular auction item of the day with over 18 000 tweet bids. In second place was the Black Flat Screen TV with the Black DSLR camera coming in third.

“We believe this exceptional and innovative concept has aided in embedding Magnum Pink AND Black’s position as unique – and utterly delectable – indulgences. We’re most certainly looking forward to bringing more South African first’s in the near future,” concluded Raiman.

http://bit.ly/IMfDqK