Artifact gives you wings! Literally Our design enthusiast Calvin zoomed off to Zim this week to get a first-hand experience of some of the Innscor franchises. Best part – it was his FIRST time on a plane Go Calvin!!
- Name: Christine McKeown
- Position at the agency: Account Executive
- What you really do: I kick as hard as I can and hope my head stays above the water!
- Why did you get into Advertising? Because my brain is always buzzing
- Why are manhole covers round? How much wood could a wood chuck chuck….
- If you could trade places with any other person for a week, famous or not famous, living or dead, real or fictional, with whom would it be? Yoda, then speak in strange sentences all day
- How would you explain a database in three sentences to your eight-year-old nephew? My 8 year old nephew could probably explain it to me way better than I could ever explain it to him!
- If aliens landed in front of you and, in exchange for anything you desire, offered you any position on their planet, what would you want? Hugh Jackman’s chief body oil applications expert
- If you could be a superhero, what would you want your superpowers to be? I’d kill to be Extremely Fast Metabolism Woman
- If you had only six months left to live, what would you do with the time? I’d take my kids on a tour of great rollercoasters of the world
- If you were a type of food, what type of food would you be? An onion…. All those layers
- What are you passionate about? People, life, laughing
- What advice would you give to someone thinking of studying advertising? Start way earlier than I did, you’ll have way more energy!
The best way to deal with angry customers is to shout right back at them!
Is that how you think?
Ha ha! Don’t let your outrage change your customers’ outlook on your product and service.
You should be thinking of exactly the opposite reaction, of which the customer might be expecting.
It’s amazing how easy it is for anyone to post complaints and compliments about any brand, product, restaurant, product or service these days. Social media has made it so much easier for us to speak about our experiences with something we pay for and either did not like or liked a lot, and now, we can just share it with everyone online!
What we need to remember is that customers are easier to be displeased and place a complaint, than being very pleased and post a compliment. The best thing we can do, as a person providing the product or service, is to try our best! Thereafter the next best thing we can do would be to deal with the customer’s comment to our best possible ability.
Neither can you shut up about it and nor can you just profusely apologise about a mistake made. But it’s better to deal with an angry customer online by acknowledging their complaint and not completely ignoring it. Ignoring negatives, as compared to positives, can make the situation a lot worse.
It’s best to respond to both the negative and positive comments on a brand. Depending on what sort of brand it is, we need to learn (which would only come with experience) the best methods in which to deal with our clients. First and foremost respond! Whether it’s to a negative or positive comment, giving the customer reassurance that someone is hearing them and doing something about what they had to say is the 1st thing to do.
Thereafter, figuring out a way to please the customer further (and coming back for more) or try change their perspective of what they’ve already experienced is dependent on the situation and the person. Asking them for an opportunity to try again, by offering the product or service free the next time, is one example. This doesn’t always work though, the tougher customers will of course continuously complain. Try and take these matters offline, but show the audience that you are dealing with it, they don’t always have to know how.
Let’s get that checklist right:
Step 1: Make sure you respond, whether the comment is positive or negative
Step 2 a): If it’s a compliment, make sure you reply in a way that makes them always want to mention their good experiences (keep them coming back for more)
Step 2 b): If it’s a complaint, make sure you apologise & ask to possibly take the matter offline
Step 3: When it is a complaint, try fix the problem by offering to try again by offering the same thing for free next time or a better service (another opportunity to try better). Sometimes it’s as simple as apologising!
Step 4: If the customer is persistent to complain online, try your best in that situation and know how far you can go.
Give it a go and let us know how it goes. We’d love to hear your comments, learnings and if you have any other tips on how to deal with similar situations.
- Name: Jarrod Corns
- Position at the agency: Junior Web Developer
- What you really do: Time consumer – Starer into the Unknown!
- Why did you get into Advertising? My mind is always in a state of creativity and constantly moving forward, so why not join an industry as progressive as advertising.
- Why are manhole covers round? Because round is the new square.. GET WITH IT! Gosh
- If you could trade places with any other person for a week, famous or not famous, living or dead, real or fictional, with whom would it be? I would like to be Harvey Kennedy, he invented the shoe lace! my inspiration.. haha
- How would you explain a database in three sentences to your eight-year-old nephew? A Database Jimmy, is a list of all you favorite friends stored in one place, with all their numbers and details so that you can spam them and send them junk mail.
- If aliens landed in front of you and, in exchange for anything you desire, offered you any position on their planet, what would you want? To be an oracle
- If you could be a superhero, what would you want your superpowers to be? Definitely time travel, and live from era to era and stay in contact with mates.
- If you had only six months left to live, what would you do with the time? I would take a month or two to love those who love me and the rest of the time live like a rock star, no limits!
- If you were a type of food, what type of food would you be?Pomegranates, I like the explosion.
- What are you passionate about? Sketching, skating and making new memories, food and wine!
- What advice would you give to someone thinking of studying advertising? There are no limitations to creativity, so never allow anyone to stop you from making the impossible, possible.
Artifact Advertising is proud to announce they have acquired Supa Quick as a through-the-line client after an extensive pitch process. ‘Over the last year we have won 6 exciting accounts’ says Artifact’s MD, Andy Taoushiani. ‘Each requires different services and skills from our agency, some just needing our digital and social expertise and others more traditional services’. The Supa Quick account now brings the tally up to 7 and offers an impressive opportunity for the Artifact team. ‘The Supa Quick account is unique, because there is a 360° job to be done – and Artifact has been selected to drive the entire process’, Taoushiani states excitedly.
Established in 1994, Artifact has continually evolved with clients and the changing advertising landscape and boasts many long term successful relationships with big and small brands countrywide, as well as up into Africa. Artifact’s unique digital DNA is what has unlocked the truly 360° integrated service offered to clients, and this is what brands are now seeking.
‘Being chosen by Supa Quick to take their brand to the next level and engineer their brand positioning is really exciting for us, and we look forward to paying back their faith in us’, says Bruce Anderson, Artifact’s Creative Director.
Taoushiani goes on to say that flexibility across all channels with a more media neutral approach is what gives Artifact its edge; ‘adapting quickly to changing marketing and advertising landscapes has given us the flexibility and expertise we need to guide effective strategic and creative solutions, and we are more than excited to showcase this ability with the Supa Quick account’.
Artifact welcomes you on-board, Supa Quick!
If you’re young, hip and happening, and like all things artsy, there is a good chance that you have played around with Photoshop and figured out that a career in design is the way to go! There is also a good chance that you have asked yourself if a degree in design is actually worth its salt, and if it’s rather just better to throw yourself in the deep end of the design industry and wing it with the skills you have already picked up with the help of online tutorials.
Well, that dilemma is exactly what this article is about – and just how a degree in design could help save your bacon.
We know that tuition can be pricey, but the fact remains that a graphic design degree will start you off with a comprehensive understanding of the basics. Of course you need talent, but the basics will ensure that your talents fly. Amanda Bussio, designer at Artifact, has this to say: “knowing the history and theory behind advertising and design makes for better design. A degree doesn’t just equip you with design know-how, other courses that form your degree such as Popular Culture, Marketing Principles and Photography, also allow you to understand the basics of advertising and design and their purpose within society. All of this helps you, as the designer, to create something more relevant”.
Studying through a reputable institution will also equip you with something that all designers need when looking for a job; a portfolio. Granted, it may feel more like a ‘starter pack’, but considering that some institutions require you to build a portfolio from year one, you will know what should go into your portfolio for maximum effect and how to package it professionally long before the job hunt even begins. Because projects are often varied and different, your portfolio will also showcase a variety of skills and designs, thus marketing the range of your capabilities to potential employers.
Get ready for take off
According to the Bureau of Labour Statistics, the employment of graphic designers is predicted to increase by a whopping 13% by 2020. With the design industry set to explode, you need to make sure that you are ahead of the crowd with something that sets you apart. According to graphicdesign.com, after analysing 28 000 graphic design job listings, specific academic credentials formed the highest demand that prospective employers looked for in potential candidates. Based on their findings, a bachelor’s degree qualified candidates for more than 11 000 graphic design jobs than an individual with no college or university degree. This essentially proves that a design degree most certainly works in your favour when looking for your first, or any, graphic design post.
Pocket more dough
Most of us know that a degree has the ability to boost your salary. The graphic design industry has proven to be no different in a study conducted by burningglass.com, whose data shows that a degree in design is capable of boosting your annual salary on average by almost 22%. Despite tuition being a costly affair, the long term investment of having a degree can clearly be noted in these findings and, with facts like these, earning yourself a degree in graphic design suddenly becomes a no-brainer.
A degree in graphic design isn’t the end-all and be-all of being a successful designer; however the facts are clear that you are able to increase your attractiveness to potential employers the moment you are in possession of a certificate or degree. Bussio sums it up perfectly by saying “real life experience is more important than having a degree, but personally, having a graphic design degree definitely made it easier for me to get into the industry”. Plus, who wouldn’t be happier with some extra padding in their wallets!
Tuesday the 26th of November marked an exciting day for the Artifact team as the New Generation Social & Digital Media Awards kicked off in the evening with a prestigious gala event at the Sandton Convention Centre, hosted by Lavello Marketing Solutions.
With the awards recognising marketing excellence and innovation within the social and digital media arena, Artifact proved their success as a fully integrated agency by bringing home a Gold and a Silver New Generation Award.
They won in the following categories: Gold for Best Online Competition and a Silver for Best Online Strategy.
Artifact, in conjunction with Ministry of Illusion, have created the latest TVC for Scooters Pizza. The advert, shot in reverse, aims to inform viewers of the new festive family deal at Scooters and to remind them that the Scooters Pizza promise of delivering scorching hot pizza within 39 minutes, or its absolutely free, is still going strong after all these years.
The advert features a family becoming fully satiated from their four, amazingly well priced Scooters pizzas and free Coke to receiving their meal in a record amount of time from an enthusiastic Scooters Pizza delivery man in reverse.
Sean Lilley, the Marketing Manager for Scooters, says, “Scooters Pizza welcomes the new engaging creative direction on customer facing material and we look forward to more great work,” which indicates just how the TVC further positions Artifact as fully integrated and independent agency fully capable of doing TV commercials. Established 19 years ago, Artifact has grown organically – quickly adapting to the changing needs of clients and consumers as well as the fast changing communication and media landscape.
At a time where ATL agencies are trying to be more digital and digital agencies more conceptual, Artifact Advertising is perfectly poised – allowing flexibility and expertise across all channels to guide effective strategic and creative solutions.
Watch out for the Scooters Pizza TVC over the next few weeks on e.tv or view it on the Scooters Pizza YouTube channel here - http://www.youtube.com/watch?v=zDyySylig2Y.