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Artifact opens the door to opportunity this Mandela Day

It’s that time of year again where the South African community celebrates the legacy that is Nelson Mandela with Mandela Day. This year Artifact chose to donate their 67 minutes to one of their nearest and dearest CSI initiatives, Sparrow Schools, by donating R670 for painting supplies and their time to paint doors in much need of restoration at the Sparrow Foundation School in Melville, Johannesburg.

Sparrow is a non-profit organisation that provides affordable, specialised education to disadvantaged children with learning disabilities between the ages of 7 and 18. As Albert Einstein once said ‘I never teach my pupils, I only provide the conditions in which they can learn’ and Artifact hopes to have added positively to the restored conditions of the school to open the door to opportunity for these pupils to succeed and become contributing members of society.

To see the photos, follow this link: https://www.facebook.com/media/set/?set=a.10152353917552732.1073741829.357697992731&type=1 

If you would like to make a difference in the lives of Sparrow’s pupils via a donation or taking part in the Sparrow educate-a-child programme to continue the legacy of Madiba on a daily basis, contact Pearl Nkosi on 011 482 1015.

Bringing our international guests to Artifact.. African style!

We recently met with some international clients from the Amsterdam Dominos team! We wanted to give them a warm Artifact welcome as well as give them a feel for what it is like to be an African!

Africanised Artifact

Social media tricks you may have never heard before

There are plenty of social media tricks that you can use to enhance your businesses social media to reach potential new clients.

1. Show off positive client feedback on Facebook.

35% of the comments on Facebook are positive – you should capitalize on this! When someone posts a complaint or makes a comment, sometimes Facebook will hide it automatically due to your set Facebook filters. It is easy enough to make this comment visible again by going to the top corner of the comment and selecting the unhide option.

Here is how…

  1. Go to your activity logo and click on post by others on the left hand side
  2. Click the pencil / edit icon that appears on the left and a menu will drop down
  3. Check the Allow page option

All sorted!

2.Customize your branding on Twitter.

Success in today’s crowded online environment means it is more important than ever to look professional and stand out from your competitors by delivering a consistent brand image across all digital platforms. Not all the social media platforms allow this but luckily Twitter does.  You can customize your background skin, hyperlink and your hash tag in a colour that is in line with your brand.

To do this all you need to do is click the gear icon on the top right-hand side of the screen and choose settings – then choose design. In this menu you can upload a ready designed template or customize your own.

3.Better company updates for LinkedIn

With LinkedIn there is not a great deal of room to be creative but you can be a bit more creative than you are now with a simple trick. Start posting rich media. Most people are only sharing links but you can actually insert images, videos and slide share links.

4.Pintrest can be used to find new customers

Pintrest has amazing search capabilities. Turn off the privacy within your business Pintrest account settings and this will allow your boards and profit to appear in search engines. Make sure you use your key company’s search words to ensure people can find you.

5.Increase shares from your website and/or your Blog.

A great way to get more shares to your blog or website is by creating a pre populated tweet link. This allows people to easily share and post your content to other sites.

To do this…

Go to: http://twitter.com/home/?status=

Following the equal sign, add the text you would like to tweet but add a plus sign (+). For each space add your URLs as you normally would and your hashtags.

http:// twitter.com/home/?status=check+out+these +awesome

Tweet it!

You can even test the URL in your browser before adding it as a hyperlink to your content to make sure the formatting looks correct.

Infiniti Launches the Q50!

On the 28th June at Infiniti Centres all around the country it was time to #followthatinstinct with the opportunity to be one of the first to test drive the stunning Infiniti Q50.  After a build up campaign that was literally running through your DNA, the day was a huge success.

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Facebook In 2014


You Tube In a Nutshell!

You Tube Guide

This is for all students who wish to have a career in the field of marketing and advertising

Hello Everyone! My name is Avantika Kotwal,


I am currently an intern at Artifact.

I am doing a double major in marketing and management at Monash South Africa.


When I first started interning here, I was told to go through the Artifact website, just to get a basic understanding of what the company does and how they function, and I read Stuart Asprey’s (The Strategic Director of Artifact) advice to marketing students, which is “Don’t be disillusioned in thinking its easy, or you can get rich doing it. Be prepared to put in long hours and lots of hard work, but it is definitely the most rewarding career there is, and it’s a sh*t load of fun!”.

It inspired me to work harder and I could not wait to enter the “working segment”. After a few weeks of interning with Artifact I now fully understand and stand by this message, having experienced both the studying aspect and working culture.

In theory, there is no difference in theory and practice, but in practice there is. Application of marketing models and theories is difficult, but as it is a creative approach, it can be fun too! The experiences gained while interning will help you understand and learn how the real world functions. Personally, I have learned much more working in this environment than I did in a lecture! Words are easy to say but hard to express in action. Everybody knows that marketers and advertisers are supposed to “think out of the box”, but thinking out the box in a way that can create superior value to customers involves a lot of brainstorming, teamwork, hard-work and customer engagement, which can be very exhausting.

When I told my friend that I have been working with Social Media, he said to me, but how is that work for you? You are always very active on social media anyway! Working with social media was very exciting and I thought it would be a piece of cake, interestingly enough social media is much more than just “posting” and “tweeting” trends. There is a lot of effort and evaluation that goes into every post and campaign.

Marketing and Advertising is a very dynamic and interesting field to work in, however, if you are not passionate about it, don’t do it. Confucius believed that if you choose a job you love, you will never have to work a day in your life.

You learn something everyday if you pay attention, whatever you have learned so far is never wasted. Unfortunately, there is no substitute for hard work! (I know I wish there was a easier way to achieve dreams and goals) When you fall, you have two options, to either stay down or spring up and learn from your mistakes. I know it is a very clichéd statement, but there is a reason everyone says it, maybe the reason is because its true, or the reason is that it keeps you going. Nelson Mandela said that a winner is a dreamer who never gives up. This Youth Day, be a dreamer, don’t give up on your dreams! If you want to be a marketing director, or work for an advertising agency, MAKE IT HAPPEN!







Getting in on Instagram

With Instagram becoming one of the fastest growing social media channels, it’s more than likely you have wondered just how you can bring your brand to life on this channel. With over 65% of the Instagram community being outside the U.S and the medium boasting approximately 200 million active monthly users and 1.6 billion likes per day, chances are you don’t want to miss out the action – but how exactly do you go about promoting your brand on the channel? Here are a couple of tips and tricks:

  •  Fire up your engines

In order to post and interact on Instagram you will need to create an account. You can download the app from the App Store or Google Play for IOS and Android devices. Remember to select a username that is closely linked to your name, personality or brand, as this is how people will search for your account. If it’s a business account you are creating, be sure that it reflects your organisation and leave links to your Facebook page, Twitter feed or website – it may lead to more followers on your other platforms. Now you may go forth and invite your Facebook friends, contacts or follow some highly recommended people! Don’t forget to do some exploring by searching for people already talking about your business, product or industry. These are your potential customers. Find them, follow them and engage with them!

  •  Touch, pause, engage!

Ok so now you’re ready to post some pictures to your Instagram account. Make sure that your posts are engaging by tagging others or by inviting engagement from the community that follows you. Adding layers to your posts gives people a better feel for who you are. Go on and spread a little Instagram love!

  •  Be consistent, not spammy

Post frequently, but do not bombard your followers with thousands of pictures. Consistency keeps your followers engaged. Depending on the type of business you run, 2-3 posts a day is a good limit. If you have quality material, share it…just spread it out!

  •  Mind your hashtags

The main way of interacting on Instagram is through hashtags, but don’t be the brand that looks desperate for followers. Posting more than five hashtags a day is a little excessive and may lead to people unfollowing your account.

  • Show off your product

Everyone loves to browse products, so let your followers do some window-shopping! Show off a collection of the products you offer, share a photo of a new or lesser-known product or zoom in on a product and engage your Instagram followers by asking them to guess what it is.

  •  Take your fans with you

Going to a trade-show or sponsoring an event? Use it as an opportunity to take your Instagram followers with you wherever you’re going. Backstage or ‘inside scoop’ photos will also help yours fans feel like they are getting something a little extra than the rest of the world!

  • Offer 15 seconds of fame

Sharing user-generated content gives your brand’s page a sense of authenticity and builds trust with your followers. Post pictures of fans using your product onto your page to show just how your brand touches everyday lives, just make sure you credit their photo! A good case in example is GoPro cameras. Users of the product are invited to submit their photo via a website with the promise that their GoPro shot could be selected as the GoPro ‘photo of the day’. Take a look at GoPro’s Instagram account here:  http://instagram.com/gopro and see how they collect these user generated pictures here: http://gopro.com/photos/photo-of-the-day/submit.

  •  Integrate your effects

Although Instagram may seem like a fun and frivolous medium, remember that it can be a valuable asset to your marketing mix, especially if your target demographic is trendsetting fashion, style and tech mavens. The medium has the ability to play well with both above and below-the-line mediums, so don’t forget to direct your fans to your Instagram account to integrate your efforts. A good example of this is #Fiestagram, a campaign by Ford Fiesta, which helped Ford generate a whopping 16 000 fan photos and 1200 new Facebook fans by promoting a hashtag competition through Instagram; the photos of which were then pulled through and displayed on their Facebook page.

So what’s next for Instagram, you ask? Well, under Facebook’s knowledgeable guidance, Instagram has announced that they have introduced paid-for advertising through sponsored photos and videos and plan to move forward to more full blown paid advertising programme, but also state that this will be limited to brands who are ‘already great members of the Instagram community’, such as Adidas and Levi’s. Guesses are that this will surely change in the future, but in the meantime let us take a #Selfie.







The Fish & Chip Co. launches a new menu!!

The Fish & Chip Co, voted top fish brand in the fast food category by the Sunday Times during their 2012 & 2013 Top Brands surveys, have launched an exciting new menu!

The new menu not only boasts more value meals but includes a variety of new products including “Kotas”, Chicken Drumsticks and Breakfasts until 11am daily. Not only has the menu increased its delicious meals on offer, but it has also received a new look:

Breakfasts Menuboard Kotas Menuboard

Fish & Chip Co. were so impressed with the new menu boards that Artifact designed that they treated us to a Friday lunch!

FCC collage

 Now that’s Hot & A Lot!

Getting to know Mpumi :)

  • Name: Mpumie Magagula



  • Position at the agency: Social Media Community Manager
  • What you really do: Conquering the world one tweet at the time.
  • Why did you get into advertising? Because making people do what I want by putting together a few fancy words sounded like fun.
  • Why are manhole covers round? Nobody likes a square.
  • If you could trade places with any other person for a week, famous or not famous, living or dead, real or fictional, with whom would it be? Grace Helbig; if you don’t know her…I don’t know. When you get it you’ll smile :)
  • How would you explain a database in three sentences to your eight-year-old nephew? A little book with people’s details, if you ever need to stalk someone.
  • If aliens landed in front of you and, in exchange for anything you desire, offered you any position on their planet, what would you want? I would want to be pilot/driver of the mothership so I can open the window,  and wink at the people passing, in slow motion. #NAILEDIT!
  • If you could be a superhero, what would you want your superpowers to be? Telekinesis, Concilium, Descensum, Transmutation, Divination…I guess we know who’s been watching America Horror Story
  • If you had only six months left to live, what would you do with the time? Create 6Billion clones to finish the job.
  • If you were a type of food, what type of food would you be? Deep fried chicken. Yup, can’t resist me, and if you do you’ll hate yourself just a little. #WINNING!
  • What are you passionate about? Giving back, in every little way possible. Yeah shit just got serious.
  • What advice would you give to someone thinking of studying advertising? It’s actually pretty awesome.