If you’re young, hip and happening, and like all things artsy, there is a good chance that you have played around with Photoshop and figured out that a career in design is the way to go! There is also a good chance that you have asked yourself if a degree in design is actually worth its salt, and if it’s rather just better to throw yourself in the deep end of the design industry and wing it with the skills you have already picked up with the help of online tutorials.
Well, that dilemma is exactly what this article is about – and just how a degree in design could help save your bacon.
We know that tuition can be pricey, but the fact remains that a graphic design degree will start you off with a comprehensive understanding of the basics. Of course you need talent, but the basics will ensure that your talents fly. Amada Bussio, designer at Artifact, has this to say: “knowing the history and theory behind advertising and design makes for better design. A degree doesn’t just equip you with design know-how, other courses that form your degree such as Popular Culture, Marketing Principles and Photography, also allow you to understand the basics of advertising and design and their purpose within society. All of this helps you, as the designer, to create something more relevant”.
Studying through a reputable institution will also equip you with something that all designers need when looking for a job; a portfolio. Granted, it may feel more like a ‘starter pack’, but considering that some institutions require you to build a portfolio from year one, you will know what should go into your portfolio for maximum effect and how to package it professionally long before the job hunt even begins. Because projects are often varied and different, your portfolio will also showcase a variety of skills and designs, thus marketing the range of your capabilities to potential employers.
Get ready for take off
According to the Bureau of Labour Statistics, the employment of graphic designers is predicted to increase by a whopping 13% by 2020. With the design industry set to explode, you need to make sure that you are ahead of the crowd with something that sets you apart. According to graphicdesign.com, after analysing 28 000 graphic design job listings, specific academic credentials formed the highest demand that prospective employers looked for in potential candidates. Based on their findings, a bachelor’s degree qualified candidates for more than 11 000 graphic design jobs than an individual with no college or university degree. This essentially proves that a design degree most certainly works in your favour when looking for your first, or any, graphic design post.
Pocket more dough
Most of us know that a degree has the ability to boost your salary. The graphic design industry has proven to be no different in a study conducted by burningglass.com, whose data shows that a degree in design is capable of boosting your annual salary on average by almost 22%. Despite tuition being a costly affair, the long term investment of having a degree can clearly be noted in these findings and, with facts like these, earning yourself a degree in graphic design suddenly becomes a no-brainer.
A degree in graphic design isn’t the end-all and be-all of being a successful designer; however the facts are clear that you are able to increase your attractiveness to potential employers the moment you are in possession of a certificate or degree. Bussio sums it up perfectly by saying “real life experience is more important than having a degree, but personally, having a graphic design degree definitely made it easier for me to get into the industry”. Plus, who wouldn’t be happier with some extra padding in their wallets!
Tuesday the 26th of November marked an exciting day for the Artifact team as the New Generation Social & Digital Media Awards kicked off in the evening with a prestigious gala event at the Sandton Convention Centre, hosted by Lavello Marketing Solutions.
With the awards recognising marketing excellence and innovation within the social and digital media arena, Artifact proved their success as a fully integrated agency by bringing home a Gold and a Silver New Generation Award.
They won in the following categories: Gold for Best Online Competition and a Silver for Best Online Strategy.
Artifact, in conjunction with Ministry of Illusion, have created the latest TVC for Scooters Pizza. The advert, shot in reverse, aims to inform viewers of the new festive family deal at Scooters and to remind them that the Scooters Pizza promise of delivering scorching hot pizza within 39 minutes, or its absolutely free, is still going strong after all these years.
The advert features a family becoming fully satiated from their four, amazingly well priced Scooters pizzas and free Coke to receiving their meal in a record amount of time from an enthusiastic Scooters Pizza delivery man in reverse.
Sean Lilley, the Marketing Manager for Scooters, says, “Scooters Pizza welcomes the new engaging creative direction on customer facing material and we look forward to more great work,” which indicates just how the TVC further positions Artifact as fully integrated and independent agency fully capable of doing TV commercials. Established 19 years ago, Artifact has grown organically – quickly adapting to the changing needs of clients and consumers as well as the fast changing communication and media landscape.
At a time where ATL agencies are trying to be more digital and digital agencies more conceptual, Artifact Advertising is perfectly poised – allowing flexibility and expertise across all channels to guide effective strategic and creative solutions.
Watch out for the Scooters Pizza TVC over the next few weeks on e.tv or view it on the Scooters Pizza YouTube channel here - http://www.youtube.com/watch?v=zDyySylig2Y.
Inspired by the comic series, first published in 2001 and currently available in 15 countries, the animated series has become a phenomenon in its own right and is broadcast in 28 countries to date. The series expands the on-and-off-pitch lives of the Supa Strikas, who ravel to football-loving destinations all over the globe, searching for fun, mystery and, most importantly, world-beating football skills.Travelling through the world of soccer, the team explores the very roots of the game whilst meeting its greatest players. Centering around the young striker ‘Shakes’ the team must also face unscrupulous coaches and players. Whether they are facing rival teams like dastardly Invincible United, or the tough German side Iron Tank, the team must also learn to be a united group themselves.Produced by Strika Entertainment, Supa Strikas will air every Saturday at 09:20 from 16 November, exclusively on Disney XD, channel 304 on DStv.
Is it possible a competition can be thought of as life changing? Well, this is most certainly the case for the winner of a Nissan Micra in Artifact’s Nissan Micra ‘My Ride My Rules campaign’ which ran earlier this year. Most people would accept their prize and move on with their life, but Talisa Lewis – the lucky winner of a Nissan Micra thanks to the campaign – swears her new found freedom hasn’t just changed her life, but also that of her mother’s.
As Talisa heads into her Fifth year of medicine next year, Dana adds that her daughter’s “zooty Nissan Micra” will go beyond ensuring that her rounds will be done in a safe and reliable car to helping Talisa grow and reach her dreams.
Thank you Dana and Talisa, we hope your “zooty” Nissan Micra gives you many more kilometers of freedom, fun and fantastic futures!
- Name: Andy Taoushiani
- Position at the agency: MD
- What you really do: I am the “oracle” – everyone brings me their problems
- Why did you get into Advertising? Art was my passion growing up
- Why are manhole covers round? So they can neatly fit into the manholes….
- If you could trade places with any other person for a week, famous or not famous, living or dead, real or fictional, with whom would it be? Superman
- How would you explain a database in three sentences to your eight-year-old nephew? The place where everyone’s names are kept – Like Santa’s list
- If aliens landed in front of you and, in exchange for anything you desire, offered you any position on their planet, what would you want? Don’t understand the question
- If you could be a superhero, what would you want your superpowers to be? Super vision, super hearing, super strength, super fly, and a dog called Krypto
- If you had only six months left to live, what would you do with the time? Finally focus on finding wally
- If you were a type of food, what type of food would you be? Jameson triple distilled whiskey
- What are you passionate about? This company and the work we do
- What advice would you give to someone thinking of studying advertising? If you’re not passionate, don’t do it
- Name: Tamsin Francey
- Position at the agency: Senior Graphic Designer
- What you really do: Draw pictures all day and get stressed out about it
- Why did you get into Advertising? So I’d have an excuse to be artsyfartsy, draw pictures all day and get stressed out about it.
- Why are manhole covers round? To roll down the road faster when you steal them
- If you could trade places with any other person for a week, famous or not famous, living or dead, real or fictional with whom would it be? Why would I want to trade places with someone? People should want to trade places with me.
- How would you explain a database in three sentences to your eight-year-old nephew? Its an organised body of related information. Use a dictionary. Why are you asking me this, you’re only 8?
- If aliens landed in front of you and, in exchange for anything you desire, offered you any position on their planet, what would you want? This happened before didn’t it? And look how our government turned out.
- If you could be a superhero, what would you want your superpowers to be? The ability to turn water to wine…oh, has that been taken?
- If you had only six months left to live, what would you do with the time? Freak out!!!
- If you were a type of food, what type of food would you be? Camembert cheese, firm on the outside, soft on the inside and gets better with age.
- What are you passionate about? Three words: Travelling, travelling, travelling.
- What advice would you give to someone thinking of studying advertising? Its great…and your friends will love you for it too. Especially when they plan on getting married and need invitations. Seriously though – it’s fun to be creative for a living.
- Name: Michael Garrett
- Position at the agency: Intern
- What you really do: I am MacGyver
- Why did you get into Advertising? I thought it would be fun and interesting- the field is always changing
- Why are manhole covers round? It is the only shape that can’t fall into its self
- If you could trade places with any other person for a week, famous or not famous, living or dead, real or fictional, with whom would it be? Tony Stark- Iron man
- How would you explain a database in three sentences to your eight-year-old nephew? One day when you’re big you will understand
- If aliens landed in front of you and, in exchange for anything you desire, offered you any position on their planet, what would you want? Planet explosive expert
- If you could be a superhero, what would you want your superpowers to be? Be able to turn water into whiskey
- If you had only six months left to live, what would you do with the time? I would become an adrenaline junkie
- If you were a type of food, what type of food would you be? Bacon
- What are you passionate about? Soccer and beer
- What advice would you give to someone thinking of studying advertising? Have fun with it